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BRW-007: Baseball — "The Scouting Report"

A baseball player stats card — but it's the BEER's stats. The format is the joke. Baseball nerds will love it and the humor is pure Go Brewing.

Copy

SCOUTING REPORT

SUSPENDED IN A SUNBEAM
PILS | GO BREWING

AVG: .043 (43 cal)
ERA: 0.00 (zero hangovers)
AB: <0.5% ABV
GP: All of them.

"A real ace in the rotation."

Creative Direction

Designed like an actual vintage baseball card or scouting report — the format IS the creative. The can is the "player photo."