← All Briefs BRW-106

BRW-106: Scripted Video — "Brewers Couldn't Tell"

Long-form extension of BRW-105 — Joe's full verbatim story about the brewer at Jesse Itzler's Running Man festival who blind-tasted Go's beer and couldn't tell. Scripted over existing brewing + festival b-roll.

Metadata

Field	Value
Brief ID	BRW-106
Format	Scripted Video (b-roll + overlay)
Duration	35s + 15s
Product	New School Sour Berry (the SKU used in the actual blind tests)
Persona	Craft Beer Enthusiast / Skeptic
Angle	Blind-test demonstrated by founder
Emotion	Surprise + Respect
Awareness	Solution Aware
Funnel	Cold prospecting
Offer	New School Sour Berry 6-pack PDP

Copy — verbatim from podcast

Hook (0–4s, black frame)

"We took our sour beer.
Non-alcoholic.
Blueberry, strawberry. 50 calories."
— Joe, Go Brewing founder

Source: PODCAST 19:13 verbatim

Beat 2 (4–10s, brewing b-roll)

"We bought an alcoholic counterpart that tastes similar.
And we did a blind taste test."

Source: PODCAST 19:13 verbatim

Beat 3 (10–18s, festival b-roll)

"Over 100 people tried this.
Most people couldn't even tell."

Source: PODCAST 19:13 verbatim

Beat 4 (18–25s)

"There were many brewers at this thing,
and I watched them struggle for five minutes."

Source: PODCAST 20:34 verbatim

Beat 5 (25–30s)

"I was at a fest called Running Man that Jesse Itzler put on.
A brewer from Colorado tried it. He couldn't even tell."

Source: PODCAST 21:13 verbatim, lightly punctuated

Resolution (30–35s, can hold)

New School Sour Berry
<0.5% ABV. World Beer Cup Bronze.

Source: SPEC verified

Ad-Level Body Text

"Over 100 people tried it. Most people couldn't even tell. There were many brewers at this thing, and I watched them struggle for five minutes." — Joe, Go Brewing founder

New School Sour Berry. Blueberry & strawberry. <0.5% ABV. World Beer Cup Bronze.
Free shipping on 4+ six-packs.

[All from PODCAST + SPEC]

Creative Direction — Existing Assets Only

Time	Source clip	Note
0–4s	Black frame	Typed reveal
4–10s	`IG Video/IG Video Beer Tap 1.mp4` + `Beer Tap 2.mp4` — pour shots	Brewing context
10–18s	`IG Video/IG Video Beer Fest.mp4` — festival crowd b-roll	The taste-test environment
18–25s	Crop / re-frame `IG Video Beer Fest.mp4` to suggest "brewers tasting"	Watch a face look thoughtful
25–30s	`IG Video/IG Video Production 1.mp4` or `Production 2.mp4`	Brewer-at-work feel
30–35s	New School Sour Berry can render from `Can photo renders unedited for PSD AI Lifestyle/` + Bronze medal hold using `Gold Medal.png` (bronze-grade)	Static product hold

Audio: Source ambient + festival crowd. No music. 0.5s silence between Beats 3 and 4.

Color grade: Festival warm/saturated. Production beats slightly cooler. Resolution rich saturated.

Typography:
- BN Kragen Bold all overlays
- Off-white on 40% black wash bottom third
- Berry Purple #6B3FA0 on "Sour Berry" in resolution
- "— Joe, Go Brewing founder" attribution in italic 0.5× scale