| Field | Value |
|---|---|
| Brief ID | BRW-107 |
| Format | Static (typography + can hero) |
| Product | Suspended in a Sunbeam Pils (43 cal — best reset SKU) |
| Persona | Hybrid Drinker / NA-Curious |
| Angle | Flexible reset (verbatim winning copy) |
| Emotion | Permission + Relief |
| Awareness | Problem Aware → Solution Aware |
| Funnel | Cold / retarget |
| Offer | Sunbeam Pils 6-pack PDP |
"Whether you want to mix things and cut back —
or completely go dry —
I'd love for you to join."
Source: META verbatim — A71.2 Dry Jan, 5.94 ROAS
Suspended in a Sunbeam Pils
0.46% ABV. 43 calories.
2X Gold Medal winner.
Source: SPEC verified
Free shipping on 4+ six-packs.
"Whether you want to mix things and cut back— or completely go dry— I'd love for you to join."
Suspended in a Sunbeam Pils. 0.46% ABV. 43 calories. 2X Gold Medal winner.
Pilsner with authentic German malts.
[All from META verbatim + SPEC]
Layout (9:16):
- Top 35%: overlay headline — BN Kragen Bold, off-white on Go Black #121212. Sunbeam Gold #E6A726 on "join."
- Middle 45%: a single Sunbeam Pils can centered, hero shot. Subtle floating shadow. Real condensation. Use existing Can photo renders unedited for PSD AI Lifestyle/Sunbeam render.
- Bottom 20%: SKU spec line — BN Kragen Bold, off-white.
Lighting:
- Single warm directional light from camera-left
- Slight golden-hour rim on the can edge (matches Sunbeam Pils brand color)
- Background: deep Go Black, full-bleed
Asset sources:
- Sunbeam can render: Can photo renders unedited for PSD AI Lifestyle/
- No medal icon on the static (the spec line carries the credential)
Typography:
- BN Kragen Bold throughout
- Headline 1.6× scale
- Sub line 0.5× scale
- Sunbeam Gold accent on action verb ("join")
Run windows:
- Cold prospecting year-round
- Higher spend in: late December (Dry Jan run-up), late September (Sober October), April (post-spring-break), May–June (summer cut)