← All Briefs BRW-109

BRW-109: Static — "Untappd #1" (Verified Credential)

A clean static centered on the verified, sourced credential — Go Brewing is #1 NA Brewery on Untappd — paired with the Suspended in a Sunbeam Pils SKU. No fabricated check-in counts; only the credential.

Metadata

Field	Value
Brief ID	BRW-109
Format	Static (credential + SKU hero)
Product	Suspended in a Sunbeam Pils (#1-rated SKU on Untappd at time of brand spec write)
Persona	Craft Beer Enthusiast
Angle	Peer validation (Untappd verified)
Emotion	Validation + Curiosity
Awareness	Problem Aware
Funnel	Cold prospecting
Offer	Sunbeam Pils 6-pack PDP

Copy — sourced from verified credentials

Headline (overlay top)

#1 NA Brewery on Untappd.

Source: SPEC verified — confirmed credential per GO_BREWING_COMPLETE_REFERENCE.md §5 social proof

Sub-headline (under the can)

"Absolutely best tasting N/a that is out there!"
— Cole Allen, Hanover, PA — 5★ on Suspended in a Sunbeam Pils

Source: REVIEW verbatim, attributed

Spec line (bottom)

Suspended in a Sunbeam Pils
0.46% ABV. 43 calories. 2X Gold Medal winner.

Source: SPEC verified

No CTA on creative.

Ad-Level Body Text

1 NA Brewery on Untappd.

"Absolutely best tasting N/a that is out there!" — Cole Allen, Hanover, PA

Suspended in a Sunbeam Pils. 0.46% ABV. 43 calories. 2X Gold Medal winner. Brewed with authentic German malts.

[All sourced]

Creative Direction

Layout (9:16):
- Top 18%: overlay headline "#1 NA Brewery on Untappd." — BN Kragen Bold, off-white on Go Black #121212. Sunbeam Gold on "#1."
- Middle 56%: Sunbeam Pils can hero shot. Existing render from Can photo renders unedited for PSD AI Lifestyle/. Subtle floating shadow.
- Bottom 26%: pull-quote review (1.0× scale, BN Kragen Bold off-white) with attribution line below in italic 0.5× scale. Spec line under the attribution.

Lighting:
- Single warm directional light from camera-left
- Slight golden rim on can edge

Asset sources:
- Sunbeam can: Can photo renders unedited for PSD AI Lifestyle/
- No Untappd UI mock — we don't fabricate the leaderboard. The credential is the headline.

Typography:
- BN Kragen Bold throughout
- Headline 1.6× scale
- Sunbeam Gold #E6A726 on "#1"
- Pull quote in off-white, attribution in italic 70% opacity

⚠️ Compliance:
- No fabricated Untappd UI. The credential ("#1 NA Brewery on Untappd") is sourced from verified brand reference.
- Customer review verbatim from real review CSV with name + state attribution. Cole Allen, Hanover, PA, 5★ on Sunbeam Pils.