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BRW-110: GIF — "Forgot This Was NA"

A 2-frame GIF using the verbatim Lisa Picard review ("Solidly good taste. Forgot this was NA") as the hook. Sunshine State Tropical IPA.

Metadata

Field Value
Brief ID BRW-110
Format GIF (review-quote reveal)
Product Sunshine State Tropical IPA
Persona Hybrid Drinker / Craft Beer Enthusiast
Angle Real-customer review hook
Emotion Recognition + Curiosity
Awareness Solution Aware
Funnel Cold prospecting
Offer Sunshine State 6-pack PDP

Copy — verbatim from review

Frame 1 (0–0.7s — quote setup)

"Solidly good taste.
Forgot this was NA."
— Lisa Picard, 5★ review

Source: REVIEW verbatim — Lisa Picard on Sunshine State Tropical IPA

Frame 2 (0.7–1.4s — reveal)

Sunshine State Tropical IPA
<0.5% ABV. Mango & peach.
Gold + Silver Best of Craft Beer Awards.

Source: SPEC verified

GIF loops seamlessly.

Ad-Level Body Text

"Solidly good taste. Forgot this was NA." — Lisa Picard, 5★ review on Sunshine State Tropical IPA

Sunshine State Tropical IPA. <0.5% ABV. Real pureed mango & peach. Gold + Silver, Best of Craft Beer Awards.
Free shipping on 4+ six-packs.

[All sourced]

Creative Direction

Frame 1:
- Background: Go Black #121212
- Quote: BN Kragen Bold, off-white, two lines stacked, left-aligned at 60% width
- Attribution: italic 0.5× scale, 70% opacity, off-white
- Right third empty (sets up reveal)

Frame 2:
- Same background
- Sunshine State can fades in to right third (existing render from Can photo renders unedited for PSD AI Lifestyle/)
- Spec block bottom 25%

Motion:
- Frame 1 holds 0.7s
- Crossfade 0.3s into Frame 2
- Frame 2 holds 0.4s
- Loop

Asset sources:
- Sunshine State can: Can photo renders unedited for PSD AI Lifestyle/
- Backup: IG Video/IG Video Loco Sunshine State.mp4 for product motion if needed for Frame 2 motion

Typography:
- BN Kragen Bold throughout
- Tropical Orange #E87C34 accent on "Sunshine State" (matches tropical-line brand color)