← All Briefs BRW-111

BRW-111: Static — "Best Overall NA" (Customer Review Hero)

A typography-led static centered on the verbatim Lee Krick review of The Story Double IPA — "the best overall NA product you make" — with the can hero. Fills the gap for a Story Double IPA SKU-direct ad (currently no static targeting this SKU).

Metadata

Field	Value
Brief ID	BRW-111
Format	Static (typography + can hero)
Product	The Story Double IPA
Persona	Craft Beer Enthusiast / Hybrid Drinker
Angle	Customer-review peer voice
Emotion	Validation + Confidence
Awareness	Solution Aware
Funnel	Cold prospecting
Offer	The Story 6-pack PDP

Copy — verbatim from review + existing winning ad

Headline (overlay top, dominant)

"In my opinion
it is the best overall NA product you make."
— Lee Krick, Norfolk, VA — 5★ on The Story Double IPA

Source: REVIEW verbatim — Lee Krick, 5★

Sub line (under the can)

The Story
Double IPA. Alcohol-free.
Grapefruit, tropical papaya, smooth malty finish.

Source: META verbatim — A83.6 Billboard ad copy + SPEC verified profile

Spec line (bottom)

Big flavor. Zero compromise.

Source: META verbatim — A83.6 closing line

Ad-Level Body Text

"In my opinion it is the best overall NA product you make." — Lee Krick, 5★ review on The Story Double IPA

Some beers play it safe. This one doesn't. The Story is a bold, alcohol-free Double IPA packed with grapefruit, tropical papaya, and a smooth malty finish.

Golden pour. Big flavor. Zero compromise.

Free shipping on 4+ six-packs.

[All from REVIEW + META verbatim + SPEC]

Creative Direction

Layout (9:16):
- Top 38%: pull-quote — BN Kragen Bold, off-white on Go Black #121212. Attribution italic 0.5× scale, 70% opacity. Sunbeam Gold on "best overall NA."
- Middle 42%: The Story Double IPA can hero shot. Existing render from Can photo renders unedited for PSD AI Lifestyle/. Subtle floating shadow. Real condensation.
- Bottom 20%: sub-spec line + closing tag — BN Kragen Bold, off-white. Closing tag "Big flavor. Zero compromise." in slight scale up + Sunbeam Gold accent.

Lighting:
- Single warm directional light from camera-left
- Slight orange rim on can edge (matches Double IPA color profile)

Asset sources:
- The Story can: Can photo renders unedited for PSD AI Lifestyle/

Typography:
- BN Kragen Bold throughout
- Headline 1.4× scale
- Sub line 0.7× scale
- Closing tag 0.85× scale + Sunbeam Gold