← All Briefs BRW-112

BRW-112: Scripted Video — "Wouldn't Even Know"

Joe's verbatim "you wouldn't even know you're in an NA brewery" line as the spine of a 30-second story over existing brewery + bar b-roll. Sunbeam Pils as the SKU.

Metadata

Field	Value
Brief ID	BRW-112
Format	Scripted Video (b-roll + overlay)
Duration	30s + 15s
Product	Suspended in a Sunbeam Pils
Persona	Hybrid Drinker / Craft Skeptic
Angle	Indistinguishability — verbatim Joe
Emotion	Surprise + Confidence
Awareness	Problem Aware
Funnel	Cold prospecting
Offer	Sunbeam Pils 6-pack PDP

Copy — verbatim from podcast

Hook (0–4s, black frame)

"If you walked into a brewery,
you would not even know
you're in a non-alcoholic brewery."
— Joe, Go Brewing founder

Source: PODCAST 14:07 verbatim

Beat 2 (4–10s, brewery b-roll)

"If you checked our ingredients,
you would not even realize
that it's a non-alcoholic beer."

Source: PODCAST 14:07 verbatim

Beat 3 (10–18s, hops + brewing b-roll)

"It is made with the same ingredients
as the alcoholic counterpart.
Same amazing hops."

Source: PODCAST 14:07 verbatim

Beat 4 (18–24s, Pilsner-specific)

"When we make our Pilsner,
we actually get malts from Germany."

Source: PODCAST 14:07 verbatim

Resolution (24–30s, Sunbeam can hold)

Suspended in a Sunbeam Pils
0.46% ABV. 43 calories.
2X Gold Medal winner.

Source: SPEC verified

Ad-Level Body Text

"If you walked into a brewery, you would not even know you're in a non-alcoholic brewery. If you checked our ingredients, you would not even realize that it's a non-alcoholic beer. When we make our Pilsner, we actually get malts from Germany." — Joe, Go Brewing founder

Suspended in a Sunbeam Pils. 0.46% ABV. 43 calories. 2X Gold Medal winner.

[All from PODCAST + SPEC]

Creative Direction — Existing Assets Only

Time	Source clip	Note
0–4s	Black frame	Typed reveal
4–10s	`B-Roll/Parkside Brewing [Images]/` — tank hall stills, Ken-Burns push	Brewery context
10–18s	`MISC-generic brolls/Hops 1.mp4` + `Hops 2.mp4` — hop close-ups	"Same amazing hops"
18–24s	`IG Video/IG Video Craftmanship.mp4` or `Cartoner Videos/` for production-line motion	"Pilsner with German malts"
24–30s	Sunbeam can render from `Can photo renders unedited for PSD AI Lifestyle/` + Gold medal hold via `MISC-generic brolls/Gold Medal.png`	Static product hold

Audio: Source ambient + brewery sounds. No music.

Color grade: Brewery beats neutral-warm. Hops close-ups slightly cooler. Resolution rich saturated.

Typography:
- BN Kragen Bold all overlays
- Off-white on 40% black wash bottom third
- Sunbeam Gold #E6A726 on "would not even know" (Beat 1) and on "Sunbeam Pils" (resolution)