← All Briefs BRW-113

BRW-113: Static — "43 Calories" Nutrition Label

Photographic-scale FDA nutrition label for Sunbeam Pils, with verified specs only. The Lisa Picard verbatim review ("Forgot this was NA") sits as the headline overlay.

Metadata

Field Value
Brief ID BRW-113
Format Static (nutrition-label hijack + review)
Product Suspended in a Sunbeam Pils
Persona Hybrid Drinker / Health Conscious
Angle Calorie-first + verified peer review
Emotion Surprise + Validation
Awareness Problem Aware
Funnel Cold prospecting
Offer Sunbeam Pils 6-pack PDP

Copy — verbatim review + verified specs

Headline (overlay top)

"Solidly good taste. Forgot this was NA."
— Lisa Picard, 5★ on Suspended in a Sunbeam Pils

Source: REVIEW verbatim — note: Lisa's review is on Sunshine State; for Sunbeam-specific use Cole Allen's verbatim "Absolutely best tasting N/a that is out there!" review on Sunbeam Pils. Use Cole for Sunbeam, swap in Lisa for Sunshine State variant. The Sunbeam-attributed version of this brief uses Cole.

Cole-attributed final headline:

"Absolutely best tasting N/a that is out there!"
— Cole Allen, Hanover, PA — 5★ on Suspended in a Sunbeam Pils

Source: REVIEW verbatim — Cole Allen on Sunbeam Pils, 5★

The nutrition label (visual center)

Verified specs only SPEC:
- Heading: Nutrition Facts
- Serving size: 1 can (12 fl oz / 355 mL)
- Calories: 43
- ABV: 0.46%
- Hops: Tettnang
- Profile: Light, crisp, floral
- Award: 2X Gold Medal — Best of Craft Beer Awards

Bottom line (under the label)

Suspended in a Sunbeam Pils. Pilsner with authentic German malts.

Source: META verbatim — A69.1 + PODCAST 14:07 verbatim

Ad-Level Body Text

"Absolutely best tasting N/a that is out there!" — Cole Allen, Hanover, PA — 5★ on Suspended in a Sunbeam Pils

Suspended in a Sunbeam Pils. 0.46% ABV. 43 calories. 2X Gold Medal winner. Brewed with authentic German malts.

[All sourced]


Creative Direction

Layout (9:16):
- Top 18%: review pull-quote — BN Kragen Bold, off-white on Go Black #121212. Attribution italic 0.5× scale, 70% opacity.
- Middle 64%: nutrition label centered. Photographic-scale FDA-style label printed on slightly-textured paper. Sunbeam Pils can rim visible at top edge of label area.
- Bottom 18%: "Suspended in a Sunbeam Pils. Pilsner with authentic German malts." — BN Kragen Bold, off-white.

Nutrition label design:
- Real FDA-format: thick black border, bold "Nutrition Facts" header, clean Helvetica/Arial type
- Calories "43" rendered 1.7× scale of other numbers, in Sunbeam Gold #E6A726 — the typographic hero
- Spec block lists only verified facts (no fabricated "% Daily Value" rows beyond what's accurate; if uncertain, omit those rows)
- Award badge (2X Gold Medal) bottom of label

Asset sources:
- Sunbeam can: Can photo renders unedited for PSD AI Lifestyle/
- Gold medal motif: MISC-generic brolls/Gold Medal.png
- Nutrition label: Nano Banana 2 generated against verified spec list — no number fabricated

Typography:
- Pull quote: BN Kragen Bold, off-white
- Nutrition label body: Helvetica/Arial Bold (FDA-native)
- Calories "43": Sunbeam Gold + 1.7× scale
- Sub line: BN Kragen Bold, off-white

⚠️ Compliance:
- Every number on the label MUST come from verified product specs at time of production. If serving size, % DV, or any other spec is uncertain, omit that row.
- Review attribution name + state must match real CSV record exactly.