← All Briefs BRW-114

BRW-114: GIF — "Did You Hear the News?" (Freedom Cali Pale)

3-frame GIF using verbatim "Did you hear the news?" hook from A55.4 + verbatim Marc JK gluten-free review. Freedom Cali Pale Gluten-Free is the SKU.

Metadata

Field Value
Brief ID BRW-114
Format GIF (3-frame headline reveal)
Product Freedom Cali Pale (Gluten-Free)
Persona Gluten-Free Drinker / Hybrid Drinker
Angle GF + craft + verified peer review
Emotion Relief + Excitement
Awareness Solution Aware
Funnel Cold prospecting
Offer Freedom Cali Pale 6-pack PDP

Copy — verbatim sources

Frame 1 (0–0.5s)

"Did you hear the news?"

Source: META verbatim — A55.4 winning hook, 1.50 ROAS

Frame 2 (0.5–1.1s)

"Finally gf and Al free!"
— Kat H., Brooklyn, NY — 5★ on Freedom Cali Pale

Source: REVIEW verbatim — Kat H., 5★

Frame 3 (1.1–1.6s — product reveal)

Freedom Cali Pale
Gluten-free pale ale.
Brewed without gluten.

Source: SPEC verified

GIF loops seamlessly.

Ad-Level Body Text

"Did you hear the news? Finally gf and Al free!" — Kat H., Brooklyn, NY — 5★ review on Freedom Cali Pale

Freedom Cali Pale. Gluten-free pale ale. Brewed without gluten.
Free shipping on 4+ six-packs.

[All sourced]

Creative Direction

Background: Go Black #121212, full-bleed.

Frame 1:
- Headline center: BN Kragen Bold, off-white
- 1.0× scale, single line

Frame 2:
- Review quote: BN Kragen Bold, off-white, two lines stacked left
- Attribution: italic 0.5× scale, 70% opacity

Frame 3:
- Freedom Cali Pale can centered (existing render from Can photo renders unedited for PSD AI Lifestyle/)
- Circular "GLUTEN-FREE" stamp in Freedom Blue #2E5090 drops in from above with 0.2s ease-out-bounce
- Spec line bottom: BN Kragen Bold, off-white

Stamp design:
- Off-white ring outline
- Freedom Blue interior
- "GLUTEN-FREE" in bold all-caps around the ring
- Wheat icon (from Brand Kit/Icons/Wheat.png) crossed out in center

Asset sources:
- Freedom Cali Pale can: Can photo renders unedited for PSD AI Lifestyle/
- Wheat icon: Brand Kit/Icons/Wheat.png
- Backup product motion: IG Video/IG Video Cali Pale.mp4

Typography:
- BN Kragen Bold throughout
- Freedom Blue #2E5090 accent on "Gluten-free" + the stamp

⚠️ Compliance:
- Freedom Cali Pale is verified gluten-free BRAND Freedom Cali Pale line per CSV review handle freedom-cali-pale-gluten-free.
- Verify oat/buckwheat brewing claim with marketing before adding to copy. Current copy avoids that claim — uses only "brewed without gluten."